How to write a Product Launch Press Releases
Writing a good press release for your new product launch it’s only the tip of the iceberg. And though in no way this DIY approach will ever replace the art and years of experience of the quality in a professional written piece, we want to share with you the basics behind it.
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Press Contacts:
Name
Company
Telephone number
Email address
Headline (no more than 6-8 words)
Subhead(no longer than 20 words)
Location – Date – COMPANY NAME, company description, announced today the availability of PRODUCT NAME, short description of product.
Paragraph1 – Describe new product and how it has been improved, or what need it fills
Section 2 – Describe functionalities
Section 3- If available: quote customer using the product
Section 4- Quote from executive or product manager regarding why this release is important
About Company – include a ‘boilerplate’ paragraph on the company
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As I mentioned before, writing it is only the tip of the proverbial iceberg; now you need to get it published. That’s where a consulting company like Husky Business comes in.
Hope you have enjoyed this brief demonstration and we encourage you to use it and share your success with us. Write our Public Relations Specialist at: Jessica@HuskyBusiness.com
