How to make an Marketing email Blast in 4 easy steps
Step 1
Define your goal and your audience. Many people fall into the mistake of sending a blast promoting their products or services without a clear idea of what they want to achieve with the blast, or to the wrong audience.
An email blast campaign usually serves one purpose, and that’s what we the snobs in marketing call a CTA or call to action. The CTA will be directly influenced by your goal, and will ONLY affect people that fulfill some criteria within your industry. For the purposes of this HOW TO, I will use an Art Gallery Opening invitation, and off course the list of “leads” or “prospects” come from people who are already known to invest in art.
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Step 2
Once you have your Goal defined, and your call to action, which in this example would be something like “CLICK HERE TO RSVP”, you need wo work your way there with a Subject line.
The Subject line defines 50% of the success of your email campaign. Without a good line, your email wont be opened (or worse it could be detected by a SPAM blocker) and no matter the quality of your content, all your effort will be useless.
A Subject line should be short precise and as ANTI-SPAM as possible.
*Make it personal
*Say what is this about
*Answer the question: “WHY SHOULD I CARE TO OPEN THIS?
For my example I have decided that this is an invitation to an ART GALLERY OPENING, so lets fulfill that criteria:
SUBJECT LINE: ART GALLERY OPENING – UP TO 40% DISCOUNTS
You are already saying: What this is about, and how could it benefit you… You could even make it more specific and add the TOWN or area where it sill take place.
** Some people will say that that will limit the number of people who reads the message, and they are tight, but if you need to follow up on these people or PAY for their participation at the Event, you want people who are really interested in what you have to sell.
Step 3
Now for the third step, lets learn how to write the message. Think first of what to you want to say?
WHAT? WHERE? WHEN? HOW? WHOM? (the famous 5 W of PR), but you need one more that PR doesn’t the HOW DOES THIS CONCERN YOU. When was the last time you saw something like this? EXACTLY, that is a wedding invitation.
For this example (ART GALLERY OPENING) I would write something like a wedding invitation, just with a selling opening line.
The Average Art collector can see the return of his investment in less than 6 months and gain sometimes reach a up to a 460%. Basic math would tell you that taking advantage of a 40% discount could take your gains to an astronomical 500% revenue. (I made up all those numbers, please use real information)
Cool Kat Art Gallery is celebrating his grand opening with discounts of up to 40%.
WHERE:
WHEN:
ETC.
Step 4
No matter how small you company may be, you should always finish with a professional looking “footer”.
Ex.
Frank Anes | www.HuskyBusiness.com | Frank@HuskyBusiness.co
To Unsubscribe email us to: Unsubscribe@HuskyBusiness.com
And there you have it, how to make a Marketing Email in 4 easy steps.
Nice list. Here are two major reasons “why” someone should use email marketing to compliment your “how”:
1) use email marketing to steal customers away from your competitors because if you don’t, they will.
2) use email marketing to unlock the goldmine that resides in your existing customer base waiting for a reason to do more business with you.
http://kellyrshort.com
wordmaverick
August 20, 2009